philly

I did my best impression of a cool kid on Saturday night. I went to a gallery opening for a new gallery up in Northern Liberties. It was an opening featuring the artwork used for rock shows. The artwork was by the screenprinting graphic arts design group NODIVISION. I'm quite familiar with their stickerart work, but had no idea about their commercial print work.

How'd I hear about this über cool event? I did some work for iFractal, probably the coolest bunch of people working under one [super cool] roof. They do HR communications and they do it well. The owner of the gallery, Shawn (above at left) is the Art Director at iFractal. Shawn also lives in the gallery which he cleared up for the show. At any given time there were 100 people in the 2,000 sq ft space across the street from Honey's. NODIVISION's JP Flexner gave a lecture about the process of making a poster. The drawing, the scanning into a computer, a brief look at the Illustrator work and the final processing for export to print. He gave away one trade secret which is to save at 200% of the final size of the image to make sure the screens turn out right.

There were dozens of original prints hanging all over the space; $10 for the small ones, $20 for the big ones including a 3-D poster which came with a set of blue/red glasses for home enjoyment (I saw at least one of those sold before I left). I'm a big fan of the public healthcare option poster at the top of the post, but I only had so much money on me and wanted to buy one of Shawn's prints.

Shawn's been screenprinting for a little while too and had some for sale (some of them are pictured above). I grabbed one of the 'Try Try Try Again' prints and had him sign it in pencil. Once I'm done setting up my new workspace (new awesome antique teacher's desk and badass computer) I'm going to hang it up for inspiration. Four different fonts for at least four different ways to look at an obstacle. Try, Try, Try instead of the traditional Try, Try. The cascading colors blending one word to the next. The print is awesome. But for now, it'll live in a folder until the time is right.

Bigger shots, and a few more shots in this set:

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