PhillyCarShare's Downward Spiral
Monday, April 27th, 2009
Above is a photo from one of my first reservations as a member of PhillyCarShare 3 years ago in the summer of 2006. Wow has a lot changed since I took that photo. Two months after that photo was taken, I was working at 50th St & Baltimore Ave on the 3rd floor of the firehouse for PCS. I toiled away doing more than my share (and my boss's share and his boss's share) of 70 hour weeks, 7 days a week (all for no overtime!). One day after my yearly review, I quit because I was treated like shit. In the last roughly 2 years since I've left PCS, they've been treating their customers like shit in addition to their staff which is a shame. I felt the need to write this post after reading my friend Roz's post about why she's done with PCS and numerous complaints about PCS buzzing through my tiwtter. You can see all twitter comments with "phillycarshare" here. As you can see, nothing positive to be said in a bit. Oh, and the @phillycarshare account has been a FAQ on how to not effectively use twitter as a company.
So, I saw the guts of PCS for a year; fuck it, I basically was the guts of PCS for a year. I still know people toiling away in there. For one reason or another, they're still there dealing with this shit. If there were more jobs available out there, I'm sure they wouldn't be. I worked in the Marketing Department, but I did everything. I set up events. I planned events. I worked events. I did customer service. I fixed people's computers in-house. I took over the old website. I set up mobile devices to sync email. I did some car maintenance. I took photos at events. I did final layout and some design work for printed and web material. I managed the newsletter. I even had to do some investigating to find evidence to get a co-worker fired (which was actually my direct boss's job, but he didn't know how to do it so guess who did it!).
While I was there, I believe membership grew 7 fold to 30k or something. I'm not sure what they're saying the official number is now, but months back, they were touting a number somewhere around 50k or something. With all the culling of their rolls, don't believe the hype of the numbers. While I was there, I also managed to get my director fired. It was no small feat. It took the better part of 6 months. She was not the right person for the non-profit gig she signed up for. Money wasn't spent wisely in many places. But all that is petty shit really (except for poor monetary decisions), when you see how PCS is treating their customers.
It was almost all okay as long as the shit happening behind the big magic curtain didn't have any repercussions to the end user. But the shit has certainly been hitting the fan, or in their case, the near-silent, regenerative-breaking powered, gas-electric hybrid engine of the Toyota Prius (different from the old skool original Prius at the top of the post).
A flurry of confusing emails have been sent out from PCS to it's members. A longtime ago, they sent out an email about how the gas card system was changing over to a universal number, 0988, so you didn't have to punch in your own PIN each time you filled up your car. Why? Who the fuck knows, but that lead to a shitload of gas being stolen. I wonder why: NO ACCOUNTABILITY. And what was their solution? Remove all gas cards from the cars and you'd have to pay for gas yourself and then email/fax/mail in the receipt for reimbursement. How about going back to a PIN system where gas purchases could very easily be linked to a PIN and time of usage + reservation? I'm 99% sure that was within the capabilities of the back end database they used at the time.
Rates have gone up and down and up again. To the end user, all this price changing looks arbitrary and idiotic; symptomatic of a company that doesn't know what it's doing and not like a multi-million dollar company handling a fleet of cars used by the staff of 5th largest city in the US and 30k other people. Of note, PCS lost their city contract a year and change ago when ZipCar came to town. If I recall correctly, PCS's daily rates changed a bunch. Their insomniac rate was removed and recently, brought back, but under a different rate.
Recently, they cleaned a shitload of house by culling their rolls of people who hadn't used the system in x months. What the exact timeframe for lack of use or amount of money spent in a timeframe was, I have no idea. But people were just cut. I don't think real reasons were given as to why this was happening.
But then just last week, PCS dropped the biggest bomb: they were dropping their Basic Freedom plan. The email sent out to Basic Freedom members started off like this:
Rate Plan Change to Benefit You: Please read on…
Benefit, eh? The Basic Freedom plan started over 3 years ago after the company had grown enough to no longer need a large cash deposit (was it $250 per person? I forget). People were given one week to cancel their membership or automatically be bumped up to the, formerly, Advantage Plan which costs $15/mo; now it's the only plan which they're calling the Philadelphia Plan as if there's a Manhattan Plan, Chicago Plan or otherwise? Is there a need to call it a plan if there's only one?
Why is PCS doing all this? Simply, it's a money thang. Bigger picture? Seems like their mismanagement has finally caught up to them; it's been a long time coming. It hurts a little bit to write this, but I've seen the writing on the wall for a good long time. I left PCS 2 years ago without a job and no prospects other than a growing photo business (which thankfully grew quite a bit in the last 2 years!). I couldn't take it there anymore.
While it may seem that the "free" members don't cost PCS money, they do. It's 50k, or whatever their number is now, people covered under their fleet insurance. That's a shitload of insurance. Each one has $1M liability coverage. Yes, they're not paying the same amount as a single person would pay for private insurance, but that's a whole lot of cheddar to carry on their books each quarter. Gas prices have gone up and come back down. However, the mileage rate, which was once I believe 9¢/mi is now 22¢/mi, has not come down nor, from what I can see in my email inbox, have they explained why it will or won't come down after the price of gasoline has normalized (I'll digress for a second and state that the unnaturally low price of government subsidized gasoline in America is a luxury we won't have soon. We should be paying something closer to $8/gal to truly pay for gas and simultaneously change driving habits).
All this hasn't effectively been told to the end user. But I just did. There you go, that's a lot of why shit has happened. There are other reasons I know of, but I could probably be sued for talking about them in a public forum like this here blog of mine. PCS has an email list of something like 50k members, but information is sporadic, disorganized and unclear. It has roughly 400 cars out there where information can be disseminated. It has access to a [currently] free social networking system, twitter, which companies like Comcast has used incredibly effectively, to critical acclaim you might say; but they choose to make it a one-way conversation, a shitty one at that.
There will be an end to PCS's downward spiral and it can have a few endings. 1) PCS's mistakes catch up to them so bad that they're fully in the red with no sign of coming back to black and a wonderful, local, non-profit project started by 5 UPenn graduates with a dream ends. 2) ZipCar gives them an offer they can't refuse and the Board of Directors, which has had it's own issues, takes it and runs for the hills. 3) PCS somehow, (perhaps by hiring my ass as an expensive consultant, heh) turns their money hemorrhaging ship around and does more than limp along.
I don't want to see PCS fail. I'm seriously rooting for them. I'm not giving up my Advantage Philadelphia Plan in solidarity for my now maligned Basic Freedom cousins. But how long can you root for a team which seems to be sabotaging itself? If my former co-workers are reading this, and I hope you are: I feel for you and you know who you are. There are greener pastures out there, but if you want to stay with this ship and believe that it can be turned around right, more power to you. But damn, shit looks bad from the outside now and that wasn't the case when I left.
Around the time I left, PCS had roughly 40 people on staff. About a quarter of them left within 3 months before and after my final notice. Many more were fired or left since.
Worst case scenario: Could PCS could be gone by the end of the year? I guess I'd have to join ZipCar in that case as I rely on PCS for those every once in awhile times I need me a car to go do stuff. I'd rather not like to be forced to do that. I hope the good times I remember as an employee helping to make PCS what it once was don't all end up in the shitter. I'm rooting for you PCS, but you have to root for me a little bit too every now and again. You talk a lot about community building, but it's been more like an abusive relationship for most members as of late.
Elsewhere:
stellargirl: why i'm done with PhillyCarShare
Philebrity: Repo Men, Shady Charges, And Mass Confusion: Philly Car Share’s Season In Hell
Tim's posterous: A Member's Letter to Philly Car Share
as seen through my eyes: They raised their rates, and???
Phillyist: It was good while it lasted
bits and pieces: My correspondence with PhillyCarShare
Philebrity: Emails From The Dead: The Offending (Apparently Very Offending) Philly Car Share Sheisty-Missive
The Illadelph: Philly Car Share Shits Bed, Eliminates Free Membership Plans
twitter: phillycarshare



