
Swarthmore College is set on an arboretum and the people at Great Expectations booked a room in a LEED NC certified building. My first trip out to Swarthmore and I intend to go back to have a closer look at the scenery. Back to the agenda. If you're looking for some background info on the forums, read up!

Approximately 25 people from the Swarthmore area came out to take part in the evening's event. I don't know too much about Philly's burbs, but I'm going to assume that the sampling was a decent representation of who lives out there – all white. One person in my breakout group brought up the fact and the Inquirer's Chris Satullo pointed out that the audience at Moore College of Art meeting 2 weeks prior was a different sight.

During his opening remarks, Satullo pointed out how Philly's Arts & Culture (A&C) programs get about 3% ($18M) of it's funding from local governments with the lion share coming from Philly. Philly's A&C brings in about $1.3 Billion annually. The national average for local support of A&C is 6% with cities like NYC, Chicago, DC pumping in approximately 9%. Imagine the 5 ring counties bringing in an additional $2.6 Billion annually if A&C spending were to match other first rate cities. Philly doesn't even have dedicated funding. Cities like Pittsburgh, Cleveland and Denver levying taxes going directly to A&C. Read more about those plans here. Penn's Harris Sokoloff shared an analogy for the participants to take to the breakout sessions. The Hokey Pokey asks everyone to put their left leg into the circle while keeping the right leg out at first. Sokoloff asked the participants to all put their left legs into the circle to find some common ground on issues, yet bringing their own views to the table.

The brunt of the work is done in the all important breakout sessions. My group of 11 was no exception and they all took Sokoloff's plea to listen more than talk to heart. The group's first task was to talk about the first approach to tackle the A&C issue in the Philly region. Briefly, Approach 1 argues that A&C deserves public investment and
[T]he region should create an ample fund earmarked just for arts and culture. Further, the money should be spent primarily to support artists and art-making (because that, not institution building, is the true point) and to give residents of the region better access to arts and culture.

Chris, whose primary issue was different organizations fighting for the same pot of money, was concerned with the money going directly to artists while Ellen, an elected official in nearby Landsdowne and a painter, was excited to see money going directly to artists for a change. Ellen went further to say that artists not having to worry about constantly making ends meet can concentrate solely on their work. No more shifts in restaurants or temp work – just creating art. Sharon, above talking, stressed that currently existing governmental organizations should be used to their fullest before creating new ones. She was glad to hear about the newly appointed Arts Czar (Gary Steuer) under Nutter's new administration.
Penny, visiting her brother in Philly from the UK, noted most museums are free and that barrier to entry doesn't exist where she lives. Jackie, a Swarthmore resident who saw the event advertised in the Inky, noted that in Paris, all museums are free the first Sunday of each month – a large collective effort by all arts organizations to get people to take in what's available to them at no cost other than getting there (which is another topic altogether – I'm looking at you, SEPTA).

Approach 2 is all about the children; our future. Christine, above talking, immediately asked why this couldn't be rolled into the other options. But the approaches assume different things:
Supporters of this choice believe that public money for arts and culture will always be limited. Therefore, the wisest strategy is to target any new money to the cause that generates the broadest buy-in and offers the most long-term benefits: youth.
In this view, arts programs for youth – out of school as well as in – have multiple benefits that justify public support. Arts and culture activities can expand young horizons, snare the interest of nontraditional learners, motivate kids to stay in school, and open them up to new career prospects.

Mary, who works for the Brandywine River Museum, addressed the issue of No Child Left Behind which largely left A&C out of the equation with so much time devoted to testing, testing, testing. She noted that there were less field trips to the museum last year than previously. Normally, the museum has to turn away schools in April; this year, schools who had the time to come had their pick of days. She advocated for money allocated specifically for field trips and said that virtual learning is great, but nothing beats seeing the real thing in person.
Approach 3 takes a step back and tackles the problem from the top down and outside in to build a "creative economy."
In this view, the linkage between the cultural sector and the health of the regional economy is clear. The links work on several levels. A vibrant arts sector makes a region more attractive to employers, helping them recruit talented employees. It helps the region curb "brain drain" and retain smart graduates from its many colleges. This young talent fuels innovation, which generates jobs. The arts also boost tourism, which brings in revenue while selling the region to the world. The arts themselves provide jobs, attracting creative people who make the region a more appealing place to live.

Ed, pictured above whose main concern was for arts to cross geographical jurisdiction (unite the 'burbs and the City for the greater cultural good!), felt it was most important to kick start the economic engine to get things going in the region in general. Ellen sees making Philly (and by default the region) hip opens the doors to putting more money into everything else. If the city/region can reduce the "brain drain," Philly will have the incredible workforce companies look for when looking to open offices.

Satullo noted how Austin, TX has recently become a hotspot. He asked why Philly can't be another "Austin." I'd add that Austin's SXSW festivals are a large part of the redefinition of that city in the country's cultural landscape. Let's take a look at SXSW's about page and their Why Austin section.
Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which draws people from all over the world. As home to the state government and Texas Legislature it has also always been a popular party town, with a reputation that goes back to the 19th century when numerous nightspots and bars were populated by General Custer's troops after the Civil War. These nightspots are located in the same areas where the 6th Street and 4th Street club and bar scenes now exist.
Austin's eclectic music scene goes back to early in the city's history (from Mexican, German and colonial origins) and encompasses a wide variety of music including country, folk, jazz, blues and rock. Central Austin boasts more original music nightclubs in a concentrated area than any other city in the world.
The classic problem facing Austin musicians was being isolated from the rest of the world here in the middle of Texas. SXSW was a way to reach out to the rest of the world, and bring them here to do business. To do that successfully, SXSW needed to appeal to people other than local artists whether they were from Austin, Ft. Worth, Chicago, Toronto, Munich or Tokyo.
National interest in SXSW was immediate. For years, music businesses on both coasts had been intrigued by what was going on in Austin. The cosmic cowboy, blues, punk and other scenes had already proven that Austin was a receptive place for bands to be creative. With SXSW, music industry executives gained a good excuse to visit.
Now let me rewrite that for Philly:
Despite Philly's Second Tier City status, it's America's 5th largest (until the next official census comes out) city. The history of Philadelphia as the birthplace of the nation and its first capital city has always placed its stature in the past, but now it's time to bring the importance and impact of the City of Brotherly Love back to the forefront. Home to one of the highest densities of colleges and universities in the nation and the country's 4th highest regional GDP (behind NY, LA, CHI), Philadelphia offers the infrastructure for any business to succeed.
This city of a thousand villages intermingles the past's 200 year old Belgian block streets with the present's hybrid buses; centuries old public lands with LEED certified new construction and enough housing to take in those wanting to be a part of it all. With a boulevard wider than The Champs-Élysées capped with an Arts & Culture institution of first class; music venues spanning from classical to soul to rock and everything in between and around; and the largest city park system in the nation: Philadelphia has the niceties to keep those living in the city busy outside of the office.
The problem facing Philadelphia as being a city of the past positioned dead in between the nation's political and financial capital cities should be turned on its head as a way to steal people from both regions while offering access to both to people moving from other parts of the world. But how to get those people away from Manhattan and Washington and those from San Diego, Boise and Dallas?
Rewrite that last paragraph yourself
In SXSW's 22 year history, Austin has transformed. How can Philly have a SXSW-like phenomenon? How long will it take? Penny also alluded to the long term "sell" of Philadelphia. The public's trust must be earned for Philly's creative economy to succeed. Becky, a VISTA coordinator, brought up SEPTA and how it has long improperly linked Philly's neighborhoods and the suburbs. The recent fare increase made her reevaluate her transportation options and she now commutes by car to the city as it's the cheaper option.

Becky, above listening, emphatically endorsed Approach 4 as the "real sell" with all the rest of the plan being the nice flashy stuff on the side.
Given that, supporters of this choice argue, arts and culture should be viewed as a key piece of the larger quest for healthy communities and good quality of life. They note that city residents are somewhat more likely to talk in terms of community (a shared value) while suburbanites speak more readily of quality of life (a more individual value).
This approach argues in favor of interweaving those two strands, community building and quality of life, into a single strategy that would appeal to both suburbanite and city dweller. This strategy wants to show each group that goals they might regard as separate or competing are really two sides of the same coin.
Ellen felt that this approach didn't separate A&C from the rest of the bigger picture. Christine argued that while it would be great to interweave arts and community, many smaller organizations don't have the physical space to meet and perform for the surrounding communities to see them and interact. Satullo noted a successful South Jersey program where theaters have created a "space bank" where blocks of time when larger institutions and organizations aren't using their facilities are publicized. Smaller organizations, without space of their own, can use the unused space. It's sort of a car sharing like principle but for performing space.

The people out in the 'burbs did well listening to each other throughout the entire night. The vibe was definitely different from the events I've attended within city limits, but the same energy to solve problems was there all the same. Reassembled as a larger group, Sokoloff and Satullo told the crowd about the Big Canvas Confab at the Valley Forge Convention Center on Saturday December 6th. The SEPTA Board has been invited, all area politicians have been invited, arts leaders from all 5 counties will be there and school board members and area superintendents have also been invited. Satullo noted that he was talking with Mayor Nutter a few days prior to the Swarthmore event to get filled in on The Big Canvas events so I'm sure he'll be making an appearance if possible (he was at the December 2007 Citizens Convention in Philly). Sokoloff noted that KoP is nearby and people can get their shopping done ::shudder:: and go to the convention, or vice versa, in one traffic filled outing. They also said that buses may be chartered for large groups leaving from central locations around the area. Let them know you want to be there and to give you a ride!